SDN is an agile team, which draws together leading experts from apprenticeships, technical education and workforce development. Each of our Associates have specialist knowledge and skills. We deploy our team to make sure you are supported by the best.
Our focus is on helping you take action. We give you the knowledge and clarity you need, whilst providing you with the tools to make real progress.
Our Values
Clients First
We always put our clients first – listening, building relationships and adding extra value whenever we can.
Collaboration
SDN has a collaborative style of working, with clients and within our team that emphasizes effectiveness, informality, and trust. Our goal is “on time, high quality, every time”.
Flexibility
Our flexible, virtual way of team-working lets us respond rapidly to clients, as an assignment starts and as it is delivered.
Innovation
We love to experiment and innovate with technology, supporting our clients, in the cloud, with new analysis tools, with new ways of communicating, with new equipment, and with new software and apps.
Communication
We are crisp. The language we use will always be simple and clear.
Our Team
Colin is the founder and Managing Director of SDN. From 1991-2006 he held a progression of senior strategy, planning, research and evaluation roles in the LSC and TEC. Colin specialises in strategy, change, leadership and management, programme management, research and technology. Colin’s work (and that of SDN) has led to close working relationships with government departments, agencies, sector and employer bodies, and providers.
Colin Bentwood
Managing Director
Gerry is an experienced research and development director in the learning and skills sector. He held a number of senior positions and directorships at the TEC and LSC, overseeing research, development, planning and strategy. Gerry specialises in helping organisations realise the benefits of effective collaboration through the use of technology.
Gerry Baker
Development Director
Tim is an experienced research and programme manager in the FE and skills sector. From 2010-15, Tim worked for AELP leading their research and managing large-scale programmes to support training providers. With a firm knowledge of government policy, his research has been used to inform policy decisions at the highest level. Tim heads up SDN’s research and leads on communications with sector organisations, stakeholders and the press.
Tim Chewter
Director of Business Development
With over 20 years of expertise in Further Education (FE) management, delivery, and assessment, Zoe has a proven track record of integrating performance management, compliance, and quality systems for Independent Training Providers (ITPs). Zoe’s supported organisations in the effective development and delivery of Apprenticeships, Traineeships, and various funded work-based learning initiatives, tailored to meet the evolving needs of employers and communities. At SDN, Zoe heads up commercial activities, blending our team's expertise to successfully guide and support providers and employers through the process of launching, delivering, and improving their skills training and workforce development programs.
Zoe Bolger
Director of Operations
Kelly is an experienced events manager in the FE and skills sector. With a career beginning as an apprentice at the University of Bristol, Kelly then progressed into events management joining AELP in 2011. From 2011-2019, Kelly was instrumental in building and managing the events programme at AELP. Kelly has successfully developed and managed teams to deliver a wide range of events from workshops and training events to large scale and high-profile national conferences. Kelly joined SDN in January 2020 to continue this work to manage and build SDN’s Event Programme.
Kelly Goudge
Head of Events
Nicki is an experienced executive and has worked in Customer Services for over 20 years, with 13 of those being for a large financial institution in the city of London and 3 for a Kent based charity. Nicki has fantastic organisation skills and excels in keeping business operations running smoothly.
Nicki McGee
Operations Executive
Chloe is a Marketing Executive with experience in data management and design. She has a particular aptitude for branding, standardisation, and analytics. Chloe had 5 years of experience as an Office Administrator in small business and also gained experience in HR, management and finance in this position. She joined SDN in 2020 to work within the education sector and solidify her role in marketing and data management.
Chloe Bjarkan
Marketing Executive
Karen is a high-level administrator and coordinator with over 25 years of experience predominantly working within the education and skills sector on Government and stakeholder funded projects. She is skilled at programme coordination, event management, business administration and fostering productive relationships. Previously associated with SDN, Karen re-joins the company to provide her expertise in operational support.
Karen Ling
Operations Coordinator
Georgina is SDN’s Business Development Administrator with expertise in marketing, administration, and operations. She has a background in people and culture, event planning, and office management. Georgina combines these skills to drive business growth, streamline processes, and guarantee smooth organisational operations.
Georgina Fenton
Business Development Administrator
Aimee has over 11 years of experience in learning and development, working in the construction and professional services industries. She specialises in coordinating training events of all sizes, in person and online. She has a keen ability to manage all aspects of event planning and execution, guaranteeing each event runs smoothly and delegates have a seamless and impactful learning experience.
Aimee Bennett
Events Administrator
Yoshabel comes to SDN with 10 years of programme management experience. She has worked with civil, government and international organisations, across Latin America, the Caribbean, and the United Kingdom. Her work has included projects and programmes across several human development areas including access to education, education reform, skills training, and curriculum development. Yoshabel is experienced in programme and policy development, partnership development and management, research, stakeholder engagement, and data management.
Yoshabel Durand
Programme Manager
Ruth is an experienced senior manager with a demonstrated history of working in the education, training and skills sector. She is skilled in research, planning and development, stakeholder engagement, and partnership development. Ruth joined SDN in early 2022 as our Employer Partnerships Manager, with a particular focus on the Education Landscape.
Ruth Joseph
Partnership Manager
Carly has 15 years experience in the education and skills sector which includes founding and running a training provider. She has experience in designing qualifications and maintaining strong partnerships with the business community. As Partnerships Manager at SDN, her role includes a strong focus on The Education Landscape, supporting SME’s to take advantage and engage with our education system at all levels.
Carly Ward
Partnership Manager
Stephen is an experienced Operations and Quality Director with a strong, commercial and quality background across a range of sectors. He's a delivery focused funded learning and apprenticeships professional with proven ability in change and programme management. With over 16 years’ experience in curriculum delivery, design, strategy and leadership, he's a dynamic leader with extensive experience in strategy development, consultancy, change management, business improvement and coaching.
Stephen King
Apprenticeship Development Specialist
Bradley Goldsworthy is a dedicated and creative professional who brings over 12 years of experience in delivery, curriculum, management, and governance predominantly in the field of Apprenticeships. Bradley has consistently found unique and effective solutions for delivering impactful educational programs. His deep understanding of apprenticeships, coupled with his creativity has helped him successfully navigate the complexities of the FE sector.
Bradley Goldsworthy
Apprenticeship Development Specialist
Associates
Chris is a specialist in national 11-18 education policy, quality improvement, leadership development, problem solving and organisational policy development. Chris has a strong track record in the implementation of projects, especially in challenging and politically sensitive environments. Chris has worked closely with sector bodies, employer partnerships and providers, particularly around assessment, innovative approaches to delivery and inspection support.
Chris Cherry
Strategic Associate
Louise specialises in change leadership continuous improvement, quality assurance and governance. She is the Chief Executive Officer of Mesma, and has previously held senior positions in education, after holding management positions in multinational businesses. She has worked extensively with colleges, universities and independent training providers to enhance the quality of provision. Louise holds a number of education governance roles and is both a T Level and Apprenticeship Ambassador. She has a Masters in Educational Leadership.
Lou Doyle
Strategic Associate
David has over 20 years’ experience in FE as a specialist consultant in funding compliance and quality. Having represented some of the leading stakeholders in the sector, including at Director-Level, David’s compliance consultancy Lockhart-Hawkins has supported providers of all scale in developing compliant, effective and efficient evidence systems and policy including leading on apprenticeship reforms and funding risk management.
David Lockhart-Hawkins
Strategic Associate
Karen has more than 20 years of knowledge, skills and management experience in FE. She has developed and managed apprenticeships from all relevant angles; as an employer, training provider, consultant, policy and senior manager for the Skills Funding Agency. Karen works with employers, training providers and colleges and is committed to driving quality, progression and business growth. She meets challenges and demands head on and works with a positive and pragmatic approach to make things happen.
Karen Kelly
Strategic Associate
With an extensive background spanning over 28 years in the Further Education (FE) and skills sector, Anna’s expertise encompasses roles within both policy and funding bodies, as well as hands-on experience within the delivery sector. Anna works closely with providers, employers and FE sector representative bodies on a range of projects including the successful development and implementation of key programmes such as Apprenticeships, T Levels, Advanced Learner Loans, Traineeships and Bootcamps.
Anna Sutton
Strategic Associate
Emily is Founder and Managing Director of Evoko. She holds Masters in Work Based Learning and has over 20 years’ experience in delivery, assessment and management across the skills education, training and apprenticeships sector drawn from a range of roles within Universities, Colleges and training providers. She works extensively across the sector and has a strong track record in supporting organisations to develop and refine their offer.
Emily Hughes
Senior Associate
Wendy has been working in the FE sector for almost 30 years. She started her career in a college and has extensive curriculum development experience for a wide range of provision. Wendy has worked on a number of high profile regional and national support projects - from Apprenticeships and higher-level skills, to Traineeships and supporting the unemployed – ensuing provision meets the needs of learners and employers.
Wendy Wilkinson
Senior Associate
Mandy has a strong track record of managing national and strategically important projects in vocational education and skills, including the successful Higher Apprenticeship programme on behalf of the National Apprenticeship Service. Having worked extensively with government departments, providers in HE/FE, awarding organisations, professional bodies and employers, Mandy has developed effective business and commercial partnerships. Mandy specialises in research, contract management and policy development.
Mandy Crawford-Lee
Senior Associate
Alison has 25 years’ experience in Management and Leadership Development working in both the Private and Public Sectors. She has developed and implemented numerous support programmes in areas such as developing apprenticeship strategy, employer engagement, building high performing teams, resilience and wellbeing, time and energy management and effective communication. She is an experienced executive coach, facilitator and qualified to deliver Insights Discovery profiling to underpin personal and team development.
Alison Sumpter
Senior Associate
Carole has been working in the FE sector for over 20 years. She has a strong track record in quality standards and supporting organisations to improve. As part of this, she has extensive experience of Ofsted inspections and has managed a number of large-scale projects. Carole is also the co-owner of Mesma (self-assessment and improvement software).
Carole Loader
Senior Associate
Following a career in the public sector, Breda has been engaged in FE and skills since 2001. She has worked with several sector skills councils, and public sector bodies promoting workforce development through standards and qualifications. Breda has worked extensively with providers engaged in delivery of Apprenticeships and has supported the development and implementation of Trailblazer Apprenticeship Standards.
Breda Leyne
Senior Associate
Simon has worked in people development for almost the whole of his career. As an independent consultant he joined the team which developed quality standards for work-based learning and setup the first inspectorate, now part of Ofsted. He has led international education and training research and now dedicates his time to helping organisations gain as much benefit as possible from the new apprenticeship levy, aligning it with their wider skills and people strategies. He is also a graduate of Oxford University.
Simon Shaw
Senior Associate
Erica Farmer, Founder and Director of Welcome Two and Co-Founder and Business Director of Quantum Rise Talent Group, has over 20 years of designing and delivering learning and development programmes in both large and small organisations. Erica has a depth of experience with apprenticeships and funded learning, including a unique and specialist mix of experience having been both a levy decision maker and a provider lead, chairing the customer service trailblazer and sitting on various apprenticeship provider boards.
Erica Farmer
Senior Associate
Hayley Bird is the Co-Founder and Delivery Director of Quantum Rise Talent Group and has 10 years in employability and corporate learning and development. Hayley has been a lead virtual facilitator for various virtual faculties and now supports the Quantum Rise Associate Delivery Partner team to deliver programmes and sessions.
Hayley Bird
Senior Associate
Paul has been appointed as an Education Advisor to the DfE each year for the last seven years. This is in addition to his wider consultancy work within the education and training sector, which includes many of the UK's leading awarding organisations and IfATE. Paul works on a wide range of policy, research, evaluation and quality assurance initiatives, most recently focussed on the development of the new T-Level qualifications.
Paul Johnstone
Senior Associate
Brian has 35 years’ experience in the Further Education Sector with over 23 years managing apprenticeship delivery and business development; working in either operational management or directorship roles for colleges. Since 2015 Brian has operated his own management consultancy concentrating on supporting providers with their self-assessment, continuous improvement and subcontract management, writing RoATP bids and generally supporting a small group of regular customers in developing their apprenticeship offer and transitioning to the new standards.
Brian Cairns
Senior Associate
Phil Golding, Managing Director of Supplytrain CIC, has over 15 years’ experience in marketing and business development of apprenticeships and work-based learning. Phil works closely with employers to help them maximise government-funded training, develop talent pipelines and overcome barriers to apprenticeship engagement. He also supports education providers to attract and retain new employer clients and drive sustainable work-based learning growth.
Phil Golding
Senior Associate
With over 20 years of leadership and management experience in a variety post 16 education sectors, Mark has a wealth of knowledge and practical experience of how to be successful within senior and executive roles. In recent executive positions, Mark has experience of leading a sixth form college as Principal and Chief Executive of an independent training provider. As Vice Chair of an Interim Executive Board, he has also overseen the academisation of a school. Now as a Managing Director at Evoko, Mark continues to utilise his experience in assisting education and training providers to maximise their potential through interim placement, mentoring support and curriculum product development.
Mark Hughes
Senior Associate
Helen has over 20 years’ experience in research, policy and practice in the post-16 education and skills sector. She has a strong track record in the design, management and delivery of policy-orientated research and evaluation, and in developing resources and support to strengthen policy implementation and practice. Since becoming freelance after ten years in high-profile national roles with Learning & Work Institute, her recent work has contributed to the development of initiatives including skills bootcamps, Adult Education Budget devolution, career learning pilots and T-Levels.
Helen Plant
Senior Associate
Sam is an enthusiastic and experienced educator with a proven track record (15 years) in achieving outcomes consistently above national average, via a responsive curriculum offer serving the needs of the community. She is a successful manager of curriculum teams working collaboratively to deliver topical and engaging content rated OFSTED outstanding, and a highly experienced maths and English manager, now providing training and consultancy services and interim support to education providers.
Sam Woodland
Senior Associate
Ann has over 25 years of experience in the education and training sector holding senior positions with employers, training providers and government bodies. She played a pivotal role in transforming BT's apprenticeship programme, elevating it from 100’s to 1000’s of apprentices. As the former CEO of the Institute of Telecoms Professionals, Ann pioneered an award-winning apprenticeship programme that empowers organisations to grow talent. During her tenure at Ofsted, Ann inspected FE and skills providers, solidifying her commitment to guaranteeing high sector standards. Ann now supports organisations in establishing commercially sound and high-quality training and apprenticeship programmes.
Ann Potterton
Senior Associate
Drawing on over 30 years of experience working across further, vocational & technical education, Claire has a broad knowledge and understanding of curriculum development, assessment, organisational leadership and regulation. Having worked in and with FE colleges, as well as government agencies and regulators, Claire has particular expertise in helping colleges, providers, schools and awarding organisations in understanding and implementing policy expectations. Claire’s mentoring of new managers and leaders continues to benefit them, their teams and their organisations.
Claire Gill
Senior Associate
Interested in becoming an associate?
It’s an exciting time for SDN – we’re an expanding team working on high-profile programmes and support for education providers, employers and government. We’re always keen to speak with top quality experts about how they might contribute – either in SDN projects, or supporting consultancy and events. We work with those who have a broad range of experience in education, skills and workforce development, with particular expertise or specialist knowledge to bring to the table. Sound like you? Send us your CV: hello@strategicdevelopmentnetwork.co.uk